March 2, 2005 - New York, NY • This time last
year, Crossfade was best known
as a rock band from South Carolina. Now, one year, five hundred thousand
album
sales, two smash hit songs, 250 live shows, and ten national TV appearances
later they've become the artist development story of the year and #52
on Billboard Top 200 Bestselling Albums chart, with a bullet!
Their success can be traced back to last spring, when the quartet hit
the
road in support of their self-titled debut. They played anywhere and
everywhere, regularly whipping audiences into a frenzy with a set that
was raw, sweaty and absolutely electrifying. Word of their unique sound:
a hard edged rock band amplified by the addition of a DJ/turntablist
began to spread and radio took notice. Little by little, lead single
"Cold" began to generate heat and slowly started tearing through
stateside playlists.
Within a few months, the band was everywhere: The Tonight Show with
Jay Leno,
Late Night with Conan O'Brien, Jimmy Kimmel Live, Fuse and VH1 (where
they are now in large rotation). They shared stages with bands such
as Shinedown and Helmet and quickly established themselves as one of
rock's exciting new voices. By year's end, "Cold," which had
charted for more than 40 weeks, had become 2004's #1 most played song
at Active Rock radio and Crossfade was well on its way to Gold status.
Not bad for an album that the band recorded in a tiny garage studio
in Columbia, South Carolina.
"We really followed our creative vision," says lead vocalist/guitarist
Ed Sloan about the making of the record. "The ability to record
at home and on our own time was great. It gave us complete control over
our environment and allowed us to experiment in ways that, in a normal
studio, would not have been possible due to budget and time constraints.
It took about nine or ten months to complete this recording." Impressed
with the album's sound, Columbia /FG practically released the disc "as
is," with only minor post-production assistance from award-winning
producer and engineer Randy Staub (Metallica, P.O.D., 3 Doors Down).
Crossfade is maintaining momentum with their second single "So
Far Away"
(already a top five radio fixture) and the announcement of their first-ever
headlining tour to follow the current Sno-Core tour. The trek begins
March 23 at the State Theater in Albany, GA with openers Strata. On
March 29, Columbia / FG Records will re-release the self-titled album
as a Dual Disc, loaded with bonus features. Side A will feature the
full-length CD audio album while Side B of the disc offers the DVD content
including interview segments, live footage, acoustic performances and
the "Cold" video, all delivered in a
speaker-shattering surround sound mix.
