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The Lashes hope you 'Get It'
Posted by Isamu • 24 Feb 4:58 PM

Most reviews of this album come with some attempt to play on the title, and in doing so taking the bait left by The Lashes’ marketing savvy and keen eye for media manipulation.

For The Lashes, every move seems a calculated stroke to further the band’s agenda to get your attention.

But what do you expect from the Seattle-based Spokane-rooted band that pulled a fast one Sub Pop Records big heads, pissed off and then pied pipered Seattle’s hipster media and the signed with a major label and survived a merger?

Even in his high school punk band, The Stoics -- before they could really play their instruments --- Lashes frontman Ben Lashes (Ben Clark) was known as a great showman.

Put simply, Ben Lashes knew what he was doing before he knew what he was doing.

And now, 11 drummers later and in time for his Columbia Records debut , “Get It,” Ben and his five power-popping chums in The Lashes have an album stuffed with pop hooks so infected by your favorite John Hughes movie moments you won’t know to love it or hate it.

“New Best Friend,” the opening track on “Get It,” enters with a deceptively calm organ lead-in to Clark’s even more deceptively somber verse, until the panic button is pushed and the song takes off into a weird spiral that swirls together ingredients of The Cure, Cheap Trick, and Hot Hot Heat.

Clark’s lilting lyrics smirk at pop culture as much as encourage it in the “marriage” and “minimum wage” chant of “Daddy’s Little Girl.”

But “Get It” really gets going on the lead-off single, “Sometimes the Sun,” which could be the year’s first perfect pop song. It’s got all the elements, including the most important element, melody. Clark’s vocals hit the bull’s-eye and instrumentally it's irresistible.

“Sometimes the Sun" isn’t a fluke, either. “Safe To Say” follows with the same dirt-pop-potency. Same with the sassy “Please, Please, Please,” (“Let me get what I want.”)

The Lashes don’t try to do anything grandiose on “Get It.” It’s a simple pop album and for as difficult is that trick is to pull off The Lashes' Tuesday release, “Get It,” has got it.