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by Keavin Wiggins
Peacock loved what he heard on the crude demo and offered the band a deal on his EMI imprint “re:Think Records”. Peacock took the band under his wing and executive produced their debut album, “The Legend of Chin.” The album made an immediate impression among underground modern rock and Christian rock fans and earned the band the ASCAP San Diego Music Award for Best New Artist. The same honor that Jewel had received shortly before her career took off in a big way.
Their second album, “New Way to Be Human,” built upon the foundation of their first and opened the doors further for the band in Christian music circles. The title track went on to earn a Dove Award for the Modern Rock Song of the Year for 1999. Their star had indeed risen in Christian music as that song became the most played Christian recording of 1999. In the secular world they began to make an impact as well. Their third album, “Learning to Breathe,” began their major breakthrough to the mainstream. The video for the single “You Already Take Me There” got healthy airplay on MTV2 and the album went on to earn the group their first Grammy nomination in 2001. Meanwhile, television producers caught on to the group’s appeal and their music has been featured more than 30 times in television programs ranging from “Dawson's Creek” and “Party of Five" to "Felicity" and “Jack and Jill”. All told Switchfoot’s indie releases have sold upwards of 400,000 copies but their major break came from the most unlikely of places--teen pop singer Mandy Moore. When the producers of the film, “A Walk To Remember”, went looking for music to include in the film they turned to Switchfoot. The bitter sweet movie marked Moore’s debut as a leading lady and actually shocked many when the film was released due to it’s maturity and Moore’s remarkable acting ability. Many were ready to write off the film as just another teen singer turned actor vehicle but instead the movie was greeted with acclaim and the detractors were soon silenced when they discovered it was a serious drama.
Critics and longtime fans all seem to agree that Switchfoot’s major label debut, “The Beautiful Letdown,” is their best work yet. The title is ironic because the album is definitely not a letdown to fans. The group seem to capitalize on their strength this time around and while the band remains Christian at it’s core the spiritual content of the lyrics is approached in a practical manner so there is no fear of alienating the secular audience because once again the message is there for those who choose to find it but is also written in such a way that secular fans won’t feel preached to or in most cases pick up on the Christian angle. The band is careful to point out that while they are indeed a Christian band, their music is meant to appeal to everybody. When asked how they feel about the Christian label, Tim said, "It's an annoyance if people use it to write off your music". They shouldn’t fear people writing off their music. While the lyrics may come across as overly sentimental to some, overall the music is compelling and highly enjoyable if your tastes run to the modern rock sound. Like all of the group’s efforts, “The Beautiful Let Down” varies from full on modern rockers to middle of the rock indie rock and bittersweet ballads. Jonathon’s rich soulful vocals should appeal to mainstream modern rock fans as it fits nicely in with other vocalist in the genre like Johnny Rzeznik, Josey Scott and Brandon Boyd.
All told Switchfoot have once again topped themselves and the music on “The Beautiful Let Down” is more than strong enough to complete the band’s journey from the underground to the mainstream. If you are looking for a strong group of melody makers in 2003, all you have to do is look to Switchfoot, a band like last month’s featured melody makers, Jimmy Eat World, that has steadily and patiently prepared for their moment of truth and face it with their talents but also with their integrity intact. |
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